Redesign of the Darwin landing page, V7 Labs’ AI data labeling product, focused on bringing clarity to the product’s value and boosting user engagement and conversion.
The project
In collaboration with the V7 Labs team, we delivered a full redesign of the Darwin landing page, focusing on clarity, usability, and conversion:
Structure: added strategic new sections informed by market references, while reorganizing the existing layout to create a logical narrative that naturally guides users from problem to solution.
Interactive Demo: developed a 100% Framer-based interactive experience, letting users explore the product in a practical and intuitive way.
Hero: the original hero video looked great but didn’t deliver much impact. We replaced it with a dynamic video ticker that showcases the product’s main use cases and speaks more clearly to different audiences. For better performance, videos load into the DOM only after a short delay, ensuring smooth playback and faster load times.
Building the future of human + AI collaboration
The redesign turned Darwin’s complexity into a guided narrative, enhancing the user experience and encouraging visitors to explore the platform.