V7 Labs

V7 Labs

V7 Labs

V7 Labs

Redesign of the Darwin landing page, V7 Labs’ AI data labeling product, focused on bringing clarity to the product’s value and boosting user engagement and conversion.

Hero Section V7 Darwin Landing Page
Hero Section V7 Darwin Landing Page
Hero Section V7 Darwin Landing Page

Introduction

V7 Labs is a London-based startup specializing in AI solutions for computer vision automation. The main challenge was a poor articulation of Darwin’s value, which led to low conversion rates and limited user engagement. The existing landing page carried a high cognitive load, lacked a clear narrative, and offered no interactive elements to help users grasp the use cases.

Founded

2018

Industry

Artificial Intelligence

Scope

UI/UX Design, Web Development, CRO

Introduction

V7 Labs is a London-based startup specializing in AI solutions for computer vision automation. The main challenge was a poor articulation of Darwin’s value, which led to low conversion rates and limited user engagement. The existing landing page carried a high cognitive load, lacked a clear narrative, and offered no interactive elements to help users grasp the use cases.

Founded

2018

Industry

Artificial Intelligence

Scope

UI/UX Design, Web Development, CRO

The project

In collaboration with the V7 Labs team, we delivered a full redesign of the Darwin landing page, focusing on clarity, usability, and conversion:

Structure: added strategic new sections informed by market references, while reorganizing the existing layout to create a logical narrative that naturally guides users from problem to solution.

Interactive Demo: developed a 100% Framer-based interactive experience, letting users explore the product in a practical and intuitive way.

Hero: the original hero video looked great but didn’t deliver much impact. We replaced it with a dynamic video ticker that showcases the product’s main use cases and speaks more clearly to different audiences. For better performance, videos load into the DOM only after a short delay, ensuring smooth playback and faster load times.

$0M
$0M
$0M
$0M

Building the future of human + AI collaboration

AI • Series A • 2022

AI • Series A • 2022

AI • Series A • 2022

Annotation Suite V7 Darwin Landing page Mockup
Annotation Suite V7 Darwin Landing page Mockup
Annotation Suite V7 Darwin Landing page Mockup
Darwin Workflow UI
Darwin Workflow UI
Darwin Workflow UI
Testimonials V7 Labs Darwin Landing Page
Testimonials V7 Labs Darwin Landing Page
Testimonials V7 Labs Darwin Landing Page
V7 Labs Darwin Landing Page
V7 Labs Darwin Landing Page
V7 Labs Darwin Landing Page

The redesign turned Darwin’s complexity into a guided narrative, enhancing the user experience and encouraging visitors to explore the platform.

Being bold is a lifestyle.

Being bold is a lifestyle.

Being bold is a lifestyle

Being bold is a lifestyle

  • Being bold is a lifestyle —

  • Being bold is a lifestyle —

  • Being bold is a lifestyle —